WESTVILLESELECTED WORK
SOCIAL MEDIA & CAMPAIGNS
The project
I ran Westville’s Instagram across seasonal campaigns, restaurant promotions and everyday posts.
What I did
I planned the content, came up with promotions, wrote the copy, designed the feed graphics, filmed or edited selected reels, coordinated influencer outreach, and developed recurring series, including Dogs of Westville, to give the channel recognizable themes people could return to.
An automated content calendar
I used Claude Code to build Westville’s content calendar as an automated system. One master post list feeds weekly and monthly views that update on their own, plus a dashboard tracking posting cadence and 13 content pillars against set targets.
A second version brings each post’s views, reach, saves and shares onto the calendar, so strong and weak posts are visible alongside the publishing plan.
Social media
Social reels
I filmed and edited the brunch video, created and edited the fries W reel, and developed concepts or edits for the other reels shown here.
Timely promotions
Each promotion gave guests one specific reason to visit.
Free hot chocolate during the storm
I came up with the hot-chocolate offer during a snowstorm and designed the announcement to give neighbors a timely reason to stop in.
700 sends on the Instagram post.
Kids Eat Free Tuesdays
I designed the Kids Eat Free Tuesdays post around a crayon-style storefront, with the dining conditions beside the offer.
The salad giveaway
I built the giveaway as an ingredient grid; guests entered by commenting their own combination.
Dogs of Westville
I started Dogs of Westville, a series that turns owner-submitted photos and stories into social features. Photos courtesy of the owners.
Feed graphics
The feed graphics cover seasonal specials, restaurant events and everyday posts.