WESTVILLESELECTED WORK
CLARENDON CREATOR PROGRAM
The project
Five local creator collaborations to build dine-in awareness for Westville Clarendon, sourced through a scraping workflow I built to find active food accounts in the area.
What I did
I built an Apify scraping workflow to find local creators, filtered and ranked the accounts, ran outreach and coordinated each collaboration around a specific reason to visit.
Finding the creators
I ran Apify’s Instagram Hashtag Scraper and Instagram Scraper on Clarendon and Arlington location tags and on local food hashtags such as #arlingtonva, #clarendonva and #dcfoodie, pulling the most recent posts for each.
I then ran every unique account from those posts through Apify’s Instagram Profile Scraper for follower count, bio, business category and contact details.
- Collect posts
Location tags and local food hashtags, most recent posts first.
- Build profiles
Followers, bio, category and contact details for every unique account.
- Filter
Accounts that post from the area, post food regularly, are active and fit a neighborhood restaurant’s reach.
- Shortlist and outreach
A hand review of recent posts, a ranked shortlist, then outreach for the Clarendon collaborations.
Four reasons to visit
I built each collaboration around one reason to visit Clarendon: spring dining, the patio, brunch or happy hour, covering both a weekend meal and drinks after work. The creators made their own posts for their own audiences.