SUMMITSELECTED WORK

LINKEDIN CAROUSEL

The project

An eight-slide LinkedIn carousel presenting SUMMIT One Vanderbilt’s 72nd-floor space to corporate event planners, organized around the kinds of events it hosts.

What I did

I wrote the eight headlines, planned the slide order by event type and designed the carousel in Figma within SUMMIT One Vanderbilt’s brand guide, using facts from the venue’s sales deck.

Years: 2025–2026
Channels: Paid social, LinkedIn

The slides

Eight square slides, 1080 by 1080.

One headline per slide

Each slide has one headline, split into a light lead-in and a bold payoff. The middle slides each cover one kind of event: launches, keynotes, dinners and receptions. I moved capacity, catering and inquiry details into the ad caption so each slide shows only the photo and the headline.

The eight headlines

Slide	Light	Bold	Subject
1	Your next launch deserves	a different altitude.	The opener
2	Above the city	the world watches.	The stage
3	Where global brands	choose to debut.	Brand launches
4	Keynotes that	earn their altitude.	Keynotes and summits
5	A table for one hundred.	The skyline as the centerpiece.	Private dinners
6	Receptions	lit by Manhattan.	Executive receptions
7	2,325 sq ft.	Yours alone.	The space
8	Bring your brand	to One Vanderbilt.	The invitation

Applying the brand guidelines

I followed SUMMIT One Vanderbilt’s detailed brand guide instead of inventing a look for LinkedIn.

Untitled Sans: The guide’s primary typeface, set light for the lead-in and medium for the payoff
Dark blue #002336: The guide’s primary dark blue, used as the gradient under every headline so white type never sits on a busy photo
The white logo: SUMMIT EVENTS in the top corner of every slide, at the guide’s minimum digital size
SUMMIT’s own photography: Photos of the space from SUMMIT’s feed: the Empire State Building at sunset, the mirrored room, the long banquet, the terrace
Wide margins: Headlines anchored low with generous space, so the photo and the words each get room