Film, merchandise and event work for Ruby’s Cafe’s West Village opening, which fell on the cafe’s twentieth anniversary.
What I did
At Wish You Were Here Group, I storyboarded the opening film and sourced its VFX creator, helped facilitate and design the DeuxMoi merchandise drop, and assisted with the opening party’s guest list, creator outreach, gifts and content.
Years
2022–2023
Channels
Film, merchandise and events
Opening film
I developed the concept and storyboard for the announcement film, then sourced the VFX creator who executed it.
DeuxMoi merchandise collaboration
A Ruby’s Cafe merchandise drop with @DeuxMoi, launched with the West Village opening.
I helped facilitate the collaboration and helped design the drop.
Opening party
The party marked the West Village opening and twenty years of Ruby’s Cafe.
I assisted in organizing the party:
Guests and creators
Built the invite list and coordinated influencer outreach.
The experience
Planned activations and sourced gifts for the celebration.
Content
Created content around the anniversary and opening event.