RUBY’S CAFESELECTED WORK
SOCIAL AND SHORT FILMS
The project
Animated Instagram stories, feed curation and nineteen short films for Ruby’s Cafe, from food and drink close-ups to merchandise, staff and restaurant moments.
What I did
At Wish You Were Here Group, I designed animated Instagram stories, curated the feed, planned the content calendar, and produced, filmed and edited short films for TikTok and Reels.
Stories, feed and films
Project context
I worked on the individual pieces and on how they sat together on the Ruby’s Cafe Instagram feed.
My contribution
I designed the stories, curated the feed, planned the calendar, and produced, filmed and edited the films. The film collection also includes Dudley’s; the opening film and partner campaigns have their own pages.
Animated stories
I designed these animated stories for Ruby’s merchandise, a matcha stop motion and guest moments, in the Ruby’s Cafe visual identity.
Feed curation
I selected and arranged the posts on the Ruby’s Cafe feed and built the posting schedule behind it.
The film collection
I produced, filmed and edited these nineteen short films for TikTok and Instagram Reels.