A holiday giveaway series on the @RubysCafe Instagram with brand partners including Dagne Dover, Spritz Society, Sporty & Rich, DeuxMoi and Mario Badescu.
What I did
I helped organize the series and assisted with posting it to @RubysCafe.
Years
2022–2023
Channels
Partnerships · Campaign coordination
The campaign on Instagram
The giveaway posts ran alongside the restaurant’s regular content.
Giveaway campaign within the Instagram feed
Campaign results
Campaign totals.
625,100 reach, 1.1 million impressions, 2,815 followers gained and a 1.96% engagement rate per post.