The launch of Dudley’s deli counter and summer soft serve, with product photography, a launch event and creator coverage. FOX 5 covered the soft serve.
What I did
At Wish You Were Here Group, I helped create the promotional materials, set up the launch event, manage content creation, organize the product photoshoots and source the influencers who covered the launch.
Years
2022–2023
Channels
Launch · Content · Creator outreach
Product photography and launch post
The shoot supplied material for the counter, the restaurant’s social accounts and the creators’ posts.
The counter and toppingsDeli launch Instagram post
Creator coverage
Posts by the influencers I sourced, credited to their own accounts.